Are Merchants Stealing Your Affiliate Commission

As an affiliate marketer, your affiliate commission is your life blood. Whether you are in it as a part time business or full time, your time is money.

When you mention affiliate commission theft, the normal response would be to blame zango.com, spyware, scumware, other affiliates and even anti spyware programs. No one seems to notice that there is an ongoing trend by some merchants that is costing you money. While the merchants may not be doing things to purposely steal your commission, the popular tactics below are costing you money and should be avoided.

• Phone Numbers On Banner Ads – Your visitor ends up calling and places the order over the phone. Unless there is a way to track the phone order, your money is gone.
• Live Chat - this seems harmless, but this can be a huge problem. If you drive a visitor to the merchant and a chat window pops up offering coupons or discount codes, you have lost the sale. While most of the live chat programs offer outstanding tracking, if there is not a tracking code in place to track affiliates the sale goes to the merchant.
• Squeeze Pages – these are extremely popular among Click Bank merchants. When your visitor arrives at the merchants site, they are directed to enter their name and email to get a free report or e-book. Once the lead is captured, you have lost the commission and the merchant has built their mailing list and possibly sold a product. Either way, your sale is gone.
• Newsletters – Another popular tactic by Click Bank merchants. You send the visitor and a few seconds after they hit the landing page, a slide in offer for a newsletter comes across the screen. Your visitor signs up for the news letter and they are immediately taken to another page or the landing page refreshes. Once the lead has been captured by the merchant, your commission is gone and the merchant has built their mailing list and possibly sold a product.

The list above is not all inclusive and there are other tactics that are being used. Before promoting a merchant, visit their site. Do you notice anything that is a leak? Do they have live chat? Do they have an phone number displayed on their site? After the visit, send an email to the merchants affiliate manager and ask about the problems you have noticed. Do they have a way to track sales that are directed to chat? Do they have a way to track phone orders? If they have procedures in place, you are good to go. If not, simply move on! I am not a big fan of Click Bank, but if you are promoting Click Bank products you need to make sure that you are not sending visitors to a squeeze page or a page that is immediately shown a newsletter offer. Remember that once the lead is captured by the merchant, your sale is gone.

Matt